fit girl news you might have missed this week
August 24-29
Missed a few things while you were busy getting your steps in? We didn’t. From major beauty expansions and activewear drops to women’s health research and billion-dollar wellness deals, here’s your quick briefing on what happened in a fit girl’s world this week.
Target Is Making a Major Move Into Beauty
Target announced Target Beauty Studio, a new beauty destination launching September 10 across more than 600 stores and online. The concept will introduce 90 prestige, emerging and global brands and more than 1,600 products, alongside dedicated Beauty Advisors and new discovery spaces.
Old Navy Is Officially in the Beauty Business
The leggings were apparently only the beginning. Old Navy Beauty Co. officially began its national rollout this week, introducing Old Navy's own affordable body-care collection alongside a curated selection of beauty brands. It's launching in 500 stores before expanding further in September.
The FDA Authorized a First-of-Its-Kind Wearable
The FDA authorized Abbott's Libre Duo, the first wearable in the U.S. to continuously monitor ketones and the first globally to continuously monitor both glucose and ketones through one sensor. Designed for people ages 2+ living with diabetes, it's a significant advancement in continuous health monitoring.
GLP-1 Users Are Reportedly Spending Nearly 4X More on Fitness
So much for replacing the gym. A new survey of 500 U.S. adults found GLP-1 users reported spending an average of $449 per month on fitness compared with $120 among non-users, alongside higher reported rates of gym memberships and spending on training, supplements and recovery.
This is consumer survey data, not a clinical study.
Sydney McLaughlin-Levrone Is Back With New Balance
New Balance revealed Sydney McLaughlin-Levrone's third signature collection this week. The eight-piece capsule blends performance and lifestyle across apparel and footwear—including the FuelCell Rebel v5 and 9060—and officially arrives September 8.
Athleta Is Entering Its “Next Era”
Athleta unveiled its new “My World. My Rules.” campaign, putting women succeeding in traditionally male-dominated spaces—from motorsport to martial arts and archery—at the center. Athleta says the campaign marks the beginning of the brand's next era and a broader definition of women's strength.
New Research Is Looking at Menopause + Brain Aging
A new study published in JAMA Network Open examined associations between age at menopause and neurological aging, including cognitive trajectories, Alzheimer's disease diagnosis and changes in brain volume. It adds to growing research examining how women's reproductive aging may relate to brain health later in life.
CSB Just Dropped The Rehearsal
Australian activewear favorite CSB launched The Rehearsal this week, continuing the brand's increasingly fashion-led approach to performance wear. Think activewear designed for the workout but very much intended to make it onto the rest of your calendar too.
And Before We Close the Book on August…
Three stories from earlier this month were simply too big to leave behind.
P&G Is Buying Thorne for $3.8 Billion
Your supplement cabinet is officially big business. Procter & Gamble agreed to acquire Thorne for $3.8 billion, bringing the premium supplement company into P&G's growing health and wellness portfolio.
BÉIS Just Landed a $210 Million Valuation
Samsonite agreed to acquire 85% of BÉIS, valuing Shay Mitchell's travel brand at approximately $210 million. Mitchell will retain a 15% stake and continue leading the brand's creative and design vision.
437 Turns 10
A fit girl favorite officially entered double digits. Toronto-born 437 celebrated its 10th anniversary this August, marking a decade since the brand began its evolution from swimwear startup into a broader fashion, swim and activewear label.
And that’s your week and, officially, your August: in Fit Girl News. We’ll be back next week with everything worth knowing, so you can stay focused on your Pilates schedule while we keep tabs on the group chat.
Xx,
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